{product spotlight: hirshfield’s platinum ceramic paint}

When you think of ceramic tile — or anything else for that matter — you probably think of high quality, easy cleanup, and a long-lasting finish. And “ceramic” paint is no different.

Hirshfield’s PLATINUM CERAMIC™ with Ceramic Stain-Release Technology is a premium acrylic latex interior paint that helps walls maintain that just-painted look in homes, schools, health care facilities, offices and more — thanks to the power of tiny ceramic microspheres.


What are ceramic microspheres?

Hirshfield’s PLATINUM CERAMIC™ paints contain ceramic microspheres which are manufactured exclusively by 3M. The ceramic microspheres are tiny, microscopic beads that look like a fine white powder.  The ceramic beads combine with a high quality, 100% acrylic resin to create a hard, smooth surface that is extremely resistant to stains, burnishing, and abrasion. Plus, because of their smooth shape, the paint applies with improved brushing and rolling qualities.
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{interior trim 101: five fool-proof whites for all your rooms}

paint colors

Picking a trim color can be tricky. You want one color to tie all of your rooms together, but you also need to complement the colors in each of those rooms.

The answer is off-white, right? Not so fast.

If you’ve ever tried a white with a green undertone in a pink-toned room (or maybe cream with red undertones in a blue room),  you realize that all whites are not created equal. Some are much more neutral than others.

So, we turned to experts from our Hirshfield’s stores —Sherry from Baxter and Faye from Woodbury — for some of their favorite fool-proof whites that will work in any room.

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{color of the month: seeing green with mother nature 0746}

This has been the year of natural and organic shapes and textures — from organic shapes at High Point Market to organic textures in the latest Thibaut books. And now, our color of the month is truly inspired by nature. Mother Nature, to be exact. Mother Nature 0746 is Hirshfield’s Color of the Month for October.

Mother Nature Paint color

Mother Nature 0746

Mother Nature 0746 is a fashion-forward, organic color — a deeper green that sits somewhere between yellow-green and blue-green. We’re seeing this as an emerging trend color in fabrics, accessories, and wallpapers used as a deep neutral.

And we’re not the only ones with green on our minds. The Color Marketing Group picked Thrive as the North American Key Color 2017+.  And that’s the point. “Green is a color of growth, of newness, and of wellbeing,” says CMG , “and Thrive will be the hue to carry us forward.”

big croc wallpaper

This jumbo croc wallpaper pattern is fashioned after handbags and is stunning in real life. Hirshfield’s Design Studio carries the book. 

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{fall painting tips: when is it too cold to paint?}

man with paintbrush painting wooden house exterior


There’s a chill in the air and a few leaves are already falling. It’s autumn in the Midwest, meaning time to pick vegetables from the garden, visit an apple orchard or pumpkin patch, and enjoy the fall colors.

But it’s also time to check your to-do list and finish up the projects you skipped during the summer. It’s not too late to paint your front door, exterior walls, or outdoor trim, but the clock is ticking.

Fall is a great time to paint your home. After all, you don’t have to fight the summer heat. But you should follow these rules:

  • 4290_130Most exterior paints and stains should not be applied in temperatures lower than 50° F. However, Hirshfield’s Paint Manufacturing has a line of premium 100% acrylic latex paints and primers that have been specially formulated to be used in temperatures as low as 35°F.
  • Temperatures should not drop below 35° for 36 hours after application to allow proper drying and film formation.

Here are some other tips to make your fall painting project successful:

  • The best hours to paint in the fall are between 10:00 a.m. and 3:00 p.m.
  • During this summer’s heatwave, we advised painting in the shade. In the fall months, paint your way around the house in the other direction. Follow the sun to speed up drying times.
  • Paint dries more slowly in lower temps, so if you need a second coat, wait at least 24 hours to let the first coat fully dry.
  • Watch those dew points! Paints, stains, or primers should not be applied unless the surface temperature is at least 5° higher than the dew point. (The dew point is the temperature at which moisture will condense on a surface).
  • Check the wind speeds. During the summer, a nice breeze is harmless. Now, even a 10 mph wind can fling falling leaves onto your wet paint! So be careful!

If you have any more painting questions, or need help choosing the perfect fall color, visit our experts in the paint department at your local Hirshfield’s location in Minnesota, Wisconsin, South Dakota, or North Dakota.

Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.



{inside the bachman’s 2016 fall ideas house}


The 2016 Bachman’s Fall Ideas House has so much to see, we needed two blogs to do it justice. Last week, we toured the new Bar Shed. This week, we go inside.


The theme of this year’s Fall Ideas House is “Warm Days, Cool Nights,” featuring a mix of terracotta hues, shades of blue, cozy textures, and natural elements. You’ll see mixed metals with green plants and lush florals, with Hirshfield’s paints on all of the walls. Here are some of the highlights.

Living Room

The living room has enough ideas to fill the house, from the metallic leaves above the mantel to the autumn scene filling the fireplace down below. Read the rest of this entry »

{friday finds: freshly painted home for military family}

After a 400-day deployment, a Minnesota soldier will return home to find his house in much better shape than he left behind. And we’re proud to tell you how Hirshfield’s was able to help.


The St. Paul Beyond the Yellow Ribbon Network identified a family that needed help and Hirshfield’s was happy to team up with Protect Painters of Twin Cities, North Metro Minneapolis & Saint Paul to provide it. Read the rest of this entry »

{friday finds: solar panels bring color and power to hirshfield’s}

Hirshfield's Paint Manufacturing Plant

Keeping in line with a commitment to sustainability, there’s a colorful new addition atop our Hirshfield’s Paint Manufacturing facility in Minneapolis. But the pink and blue panels aren’t there for the color, they’re there for the power. Solar power.

Hirshfield’s partnered with iDEAL ENERGIES, a Minneapolis commercial solar developer, to install a 20kW solar energy array utilizing Xcel Energy’s “Solar Rewards” rebate incentive program.


The program provides financial incentives to businesses that utilize solar panels that will help offset its energy consumption with clean, reliable, renewable energy. Read the rest of this entry »