{product spotlight: hirshfield’s platinum ceramic paint}

When you think of ceramic tile — or anything else for that matter — you probably think of high quality, easy cleanup, and a long-lasting finish. And “ceramic” paint is no different.

Hirshfield’s PLATINUM CERAMIC™ with Ceramic Stain-Release Technology is a premium acrylic latex interior paint that helps walls maintain that just-painted look in homes, schools, health care facilities, offices and more — thanks to the power of tiny ceramic microspheres.

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What are ceramic microspheres?

Hirshfield’s PLATINUM CERAMIC™ paints contain ceramic microspheres which are manufactured exclusively by 3M. The ceramic microspheres are tiny, microscopic beads that look like a fine white powder.  The ceramic beads combine with a high quality, 100% acrylic resin to create a hard, smooth surface that is extremely resistant to stains, burnishing, and abrasion. Plus, because of their smooth shape, the paint applies with improved brushing and rolling qualities.
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{friday finds: solar panels bring color and power to hirshfield’s}

Hirshfield's Paint Manufacturing Plant

Keeping in line with a commitment to sustainability, there’s a colorful new addition atop our Hirshfield’s Paint Manufacturing facility in Minneapolis. But the pink and blue panels aren’t there for the color, they’re there for the power. Solar power.

Hirshfield’s partnered with iDEAL ENERGIES, a Minneapolis commercial solar developer, to install a 20kW solar energy array utilizing Xcel Energy’s “Solar Rewards” rebate incentive program.

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The program provides financial incentives to businesses that utilize solar panels that will help offset its energy consumption with clean, reliable, renewable energy. Read the rest of this entry »

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