{product spotlight: hirshfield’s platinum ceramic paint}


When you think of ceramic tile — or anything else for that matter — you probably think of high quality, easy cleanup, and a long-lasting finish. And “ceramic” paint is no different.

Hirshfield’s PLATINUM CERAMIC™ with Ceramic Stain-Release Technology is a premium acrylic latex interior paint that helps walls maintain that just-painted look in homes, schools, health care facilities, offices and more — thanks to the power of tiny ceramic microspheres.

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What are ceramic microspheres?

Hirshfield’s PLATINUM CERAMIC™ paints contain ceramic microspheres which are manufactured exclusively by 3M. The ceramic microspheres are tiny, microscopic beads that look like a fine white powder.  The ceramic beads combine with a high quality, 100% acrylic resin to create a hard, smooth surface that is extremely resistant to stains, burnishing, and abrasion. Plus, because of their smooth shape, the paint applies with improved brushing and rolling qualities.

Why choose Hirshfield’s PLATINUM CERAMIC™ paints?

  • Dirt and stains wash off easily
  • Matte finish has the durability of a quality eggshell finish
  • Harder, more durable finishes in eggshell and satin
  • Superior burnish-resistance
  • Retains its appearance longer that other paints
  • Easier application
  • Excellent hide & coverage
  • Surprisingly low odor
  • Manufactured in Minneapolis

Plus, Hirshfield’s PLATINUM CERAMIC™ contains Microban® Antimicrobial Protection

Besides its stain resistance and cleanability, Hirshfield’s PLATINUM CERAMIC™ stays cleaner between washings because of Microban® Antimicrobial Product Protection.

Microban® fights the growth of stains and odor-causing bacteria, mold, and mildew that form on painted surfaces. The built-in protection of Microban® makes PLATINUM CERAMIC™ the ideal coating for bathrooms, kitchens, dining rooms and eating areas, nurseries, schools, restaurants, medical and healthcare facilities and more.

What do the customers and employees say?

The #1 comment from Hirshfield’s customers is how well PLATINUM CERAMIC™ covers. They rave about the exceptional coverage.

Michelle M. (H’s Edina) and Felicia (H’s Baxter) both mentioned when painting with bold and vibrant colors (reds and oranges) PLATINUM CERAMIC™ covers almost in one coat, which is impressive with the dark colors. A lower-quality product can take up to three or four coats.

Professionals like Jeanne and James Robbins agree.

“My partner Jeanne & I have been painting professionally since 1999. We have applied a wide variety of paint and visited many paint stores.We made a decision a while ago to use your Platinum Ceramic paint in our clients’ homes. It was the right choice, we like how the product applies and performs.”

You can find Hirshfield’s PLATINUM CERAMIC™ at all of our locations in Minnesota, Wisconsin, and North Dakota. Stop by the paint department, we love to talk about those tiny ceramic microspheres!

Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.

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