As we turn the corner of a new year with biting cold and heavy snowfalls here in the Upper Midwest, one way to warm up a bit is to discuss Greenery, the 2017 Pantone Color of the Year.
Pantone’s official announcement even mentioned spring as the inspiration: “Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”
It’s no surprise that Pantone picked a green tone. The Color Marketing Group picked Thrive as the North American Key Color 2017+, and we featured a green, Mother Nature 0746, as the Hirshfield’s Color of the Month for October.
The allure of green is the tie to nature and its feeling of rebirth and renewal. Pantone describes Greenery as “nature’s neutral, a versatile trans-seasonal shade that lends itself to many color combinations.” Read the rest of this entry »