{product spotlight: hirshfield’s platinum ceramic paint}

When you think of ceramic tile — or anything else for that matter — you probably think of high quality, easy cleanup, and a long-lasting finish. And “ceramic” paint is no different.

Hirshfield’s PLATINUM CERAMIC™ with Ceramic Stain-Release Technology is a premium acrylic latex interior paint that helps walls maintain that just-painted look in homes, schools, health care facilities, offices and more — thanks to the power of tiny ceramic microspheres.


What are ceramic microspheres?

Hirshfield’s PLATINUM CERAMIC™ paints contain ceramic microspheres which are manufactured exclusively by 3M. The ceramic microspheres are tiny, microscopic beads that look like a fine white powder.  The ceramic beads combine with a high quality, 100% acrylic resin to create a hard, smooth surface that is extremely resistant to stains, burnishing, and abrasion. Plus, because of their smooth shape, the paint applies with improved brushing and rolling qualities.
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{interior trim 101: five fool-proof whites for all your rooms}

paint colors

Picking a trim color can be tricky. You want one color to tie all of your rooms together, but you also need to complement the colors in each of those rooms.

The answer is off-white, right? Not so fast.

If you’ve ever tried a white with a green undertone in a pink-toned room (or maybe cream with red undertones in a blue room),  you realize that all whites are not created equal. Some are much more neutral than others.

So, we turned to experts from our Hirshfield’s stores —Sherry from Baxter and Faye from Woodbury — for some of their favorite fool-proof whites that will work in any room.

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{fall painting tips: when is it too cold to paint?}

man with paintbrush painting wooden house exterior


There’s a chill in the air and a few leaves are already falling. It’s autumn in the Midwest, meaning time to pick vegetables from the garden, visit an apple orchard or pumpkin patch, and enjoy the fall colors.

But it’s also time to check your to-do list and finish up the projects you skipped during the summer. It’s not too late to paint your front door, exterior walls, or outdoor trim, but the clock is ticking.

Fall is a great time to paint your home. After all, you don’t have to fight the summer heat. But you should follow these rules:

  • 4290_130Most exterior paints and stains should not be applied in temperatures lower than 50° F. However, Hirshfield’s Paint Manufacturing has a line of premium 100% acrylic latex paints and primers that have been specially formulated to be used in temperatures as low as 35°F.
  • Temperatures should not drop below 35° for 36 hours after application to allow proper drying and film formation.

Here are some other tips to make your fall painting project successful:

  • The best hours to paint in the fall are between 10:00 a.m. and 3:00 p.m.
  • During this summer’s heatwave, we advised painting in the shade. In the fall months, paint your way around the house in the other direction. Follow the sun to speed up drying times.
  • Paint dries more slowly in lower temps, so if you need a second coat, wait at least 24 hours to let the first coat fully dry.
  • Watch those dew points! Paints, stains, or primers should not be applied unless the surface temperature is at least 5° higher than the dew point. (The dew point is the temperature at which moisture will condense on a surface).
  • Check the wind speeds. During the summer, a nice breeze is harmless. Now, even a 10 mph wind can fling falling leaves onto your wet paint! So be careful!

If you have any more painting questions, or need help choosing the perfect fall color, visit our experts in the paint department at your local Hirshfield’s location in Minnesota, Wisconsin, South Dakota, or North Dakota.

Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.



{5 ways to be adventurous with your trim color}

It’s amazing how much you can change the look of your walls, even the mood of the whole room, with the trim color you choose. Maybe, you want more of a design statement than trim painted white? We have some colorful inspiration: five ways designers used less conventional combinations to create different moods.

Cool Contemporary

Trim: Gettysburg Gray (HC-107) | Walls: French Canvas (1514)


Credit: Dresser Photography

In this remodel, Gary Dresser decided to paint the trim darker than the walls. He says, “I spend time just sitting on my sofa admiring the way it looks. It’s crisp and modern but somehow mellower than the other way around. And it works in any style room with any style trim.” Here’s a similar look in a bedroom, where mellow means marvelous.
Desire to Inspire painted hallway

A long and dark hallway off the main room in the above photo is painted red, from floor to ceiling. Ka-pow! | Desire To Inspire

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{holiday deals: hirshfield’s labor day paint sale}

Labor Day. It’s the traditional end of summer. And the last chance to get out and have some fun — or get your projects done. That’s why we have our own tradition — Hirshfield’s Labor Day Paint Sale.


Whether you’re working inside or outside, with paint or stain, you’ll find a deal to help. Here are some of the highlights:

Hot Deals

  • Sikkens SRD Transparent Wood Finish — Save $11 on Gals. (with sale and mail-in rebate) Offer expires Oct. 15
  • Cabot Exterior Stains — Save $13 on Gals. (with sale and mail-in rebate) Offer expires Sept. 11
  • Storm Wood Care Systems — Save $9 on Gals. (with sale and mail-in rebate) Offer expires 12

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{window treatment wednesday: the next step in motorization}

The world of window treatments has certainly changed over the years — thanks to technology. We started with motorization. Then we added remote controls and apps. And we now have the ability to fully integrate those controls into a connected home.

So, what’s next in window treatments? Thanks to advances in low-voltage power, all of the window treatments in your home can be powered by the equivalent of speaker wire — which is why we’re seeing more “smart homes” being prewired for whole home integration. 


Hunter Douglas has been on the leading edge of motorization for window treatments, and Shannon Scarella, Manager of Hirshfield’s Window Fashions, has enjoyed a front-row seat. She shares her thoughts on the latest changes in the world of window treatments — and the way it may change the way you plan your next home project.   Read the rest of this entry »

{friday finds: paint colors with a cult following}

What are your “go to” colors?  Remodelista asked designers and architects for their favorites — 10 Paint Colors with Cult Followings — and it’s no surprise that some of our favorite colors from Benjamin Moore and Farrow & Ball dominated the list.

Simply White | Benjamin Moore

Simply White | Benjamin Moore

1. Simply White from Benjamin Moore

Simply White | Benjamin Moore

Simply White | Benjamin Moore

Benjamin Moore’s 2016 Color of the Year was called “the perfect wall color” by New York designer Lauren Rubin, and San Francisco designer Kriste Michelini added, “it is my go-to white — fresh, versatile, and warm — and it works in any home, whether traditional or modern, with a warm or cool palette.”

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