{benjamin moore 2017 color of the year: shadow 2117-30}


Benjamin Moore Color of the Year 2017 Shadow 2117-30

Shadow 2117-30 | Benjamin Moore

The reaction to Benjamin Moore’s 2017 Color of the Year has been a bit of surprise and delight. Shadow 2117-30 is a deep, dark, subtle mixture of charcoal and purple.

House Beautiful called it “anything but neutral,” and Architectural Digest discussed the versatility of the “moody, amethyst hue.”

“I love it. It’s sophisticated, warm, and fresh. I can see it in a library or a small office. It would make a room feel cozy,” says designer Ally Banks of Ally Banks Interiors in the District, who is using the color on chairs, accent pillows and stools in a current project. – Washington Post

It’s the color of the galaxy but also the color of a beautiful fig,” said Ellen O’Neill, Benjamin Moore’s creative director. “It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement.”

benjamin-moore_coty2017-copy

Shadow 2117-30 is part of a bolder 2017 Color Trends palette — 23 colors that represent Benjamin Moore’s view on the year’s most influential hues.

Benjamin Moore’s Color and Design Team shared the inspiration behind the 2017 Color Trends and Color of the Year in this video:

Color Cards for the Color Trends 2017 will be available in the next few weeks. However, you’ll find take home swatches of all these colors at your neighborhood Hirshfield’s store.

Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.

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