{product spotlight: hirshfield’s platinum ceramic paint}

When you think of ceramic tile — or anything else for that matter — you probably think of high quality, easy cleanup, and a long-lasting finish. And “ceramic” paint is no different.

Hirshfield’s PLATINUM CERAMIC™ with Ceramic Stain-Release Technology is a premium acrylic latex interior paint that helps walls maintain that just-painted look in homes, schools, health care facilities, offices and more — thanks to the power of tiny ceramic microspheres.

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What are ceramic microspheres?

Hirshfield’s PLATINUM CERAMIC™ paints contain ceramic microspheres which are manufactured exclusively by 3M. The ceramic microspheres are tiny, microscopic beads that look like a fine white powder.  The ceramic beads combine with a high quality, 100% acrylic resin to create a hard, smooth surface that is extremely resistant to stains, burnishing, and abrasion. Plus, because of their smooth shape, the paint applies with improved brushing and rolling qualities.
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{do i need to use primer?}

Prime Examples: When You Need Primer and When You Don’t

You’ve seen them on the shelves and probably asked the question, now that we sell so many Paint & Primer formulas, do you even need to use primer anymore?

“The short answer to that is, it depends on the situation,” says Ron Clarin, Manager of Hirshfield’s West St. Paul location. “Normally when they ask us that question, we ask questions in return. Depending on the situation, they may or may not need one.”

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{i will definitely use this paint again!}

My husband and I just finished painting our entryway with your Premium Ceramic Eggshell paint. I wasn’t sure at first because I’d used something “advanced” and “new” from a different paint store and it was very unforgiving. However, I couldn’t be happier with the paint we just used. Yes, it was roughly the consistency of cake batter which was somewhat disconcerting at first but the coverage was amazing and the roller splatter was much less than the average paint. Plus, clean-up was much faster than usual – there was almost no bleeding under the tape. I will definitely use this paint again!

Posted on Hirshfield’s Facebook from satisfied customer R.C.W.

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