{friday finds: top 12 benjamin moore paint colors}

“Popular Benjamin Moore colors,”  “Benjamin Moore,” and “best-selling Benjamin Moore colors” are search terms people are using to find their way to Hirshfield’s Color Club blog. So here they are. Benjamin Moore’s most popular colors, starting with the top seller White Dove. If you are looking at traditional neutral colors for your home this is a good start. After the whites, creams, tans, and beiges you’ll find the two best-selling colors…thus twelve.

What are Hirshfield’s customers buying? We’ll let you know the best-selling Hirshfield’s Paint colors and Benjamin Moore colors in the next couple weeks.

Enjoy your weekend. Shop local. Thank you for your business.

November 17, 2011

Our list needs a quick touch-up…

The most searched paint colors, by visitors to the Benjamin Moore site, are still the majority of colors listed in this post from a year ago. Bumped from our list are: Putnam Ivory, Powell Buff, Concord Ivory, and Saybrook Sage.

The three colors new to the list are: Revere Pewter (HC-172), Hawthorne Yellow (HC-4) and Benjamin Moore’s Color of 2012 Wythe Blue (HC-143).

   revere pewter 


A light gray with warm undertones, this classic shade creates a unifying look that calms and restores. A great transitional color, it’s perfect for an open floor plan.

   hawthorne yellow


This historical color is reflective of traditional architecture, but also works beautifully in modern homes. The slight gray undertone makes it usable in any room.



   wythe blue
We have chosen wythe blue (HC-143) as Benjamin Moore’s 2012 Color of the Year. It’s a beautiful, calming hue that has an element of heritage that offers grounding rootedness, providing comfort and stability.

{benny moore’s top selling color}

After the neutrals and whites, the most popular color in the Benjamin Moore paint line? “What is green, Alex?” “I’m sorry, I need a specific color name.”

Jura Koncius, with the Washington Post, spoke with Eileen McComb, director of corporate communications at Benjamin Moore. Saybrook Sage is Benjamin Moore’s top-selling color. I was surprised. I thought it would be one of their greys, as that seems to be the color everyone is using in their homes…just not in Minnesota. That’s another post for another day.

If painting is in your future, stop by one of our stores and our sales staff will assist you with your color selection. Make certain to bring your samples home and see how they work with your lighting.

Click on Jura’s name for a look at her on-line Q&A discussions; the Benjamin Moore comment is four Q”s down the page.

Saybrook Sage HC-114

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