Have you heard about The Snug? It’s a new DIY, crafting, and decorating website rolled out this week by Time Inc.
Aimed at millennials (who else) The Snug pulls decor and DIY information from Time Inc. publications, like Southern Living, Real Simple, This Old House, and partnering sites, such as Apartment Therapy and Popsugar.
In a statement, Time Inc. executive VP Evelyn Webster had this to say about the new mobile-friendly site:
Time Inc. is re-imagining the way we curate and deliver content for this highly coveted audience. The Snug is the first of the new social web sites that we plan to introduce in 2015. Market research has shown that the Millennials, known as the ‘Maker Generation,’ have spent billions on crafts and DIY projects in the last decade and are fueling the growth in this burgeoning sector. We are looking to speak to them through compelling new content and a new socially-engaging platform.
Here’s the link to The Snug site if you’re interested in joining. Aren’t you curious to see how The Snug will play out?
Have a great weekend!