{cottage paint}


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Hirshfield’s is excited to announce we’re adding a new product called Cottage Paint, to our line of decorative paint finishes. Cottage Paint is a clay-based paint that dries to a matte finish. If you’re looking to update an old piece of furniture, this is the product for you.

From the Cottage Paint website:

Cottage Paint is a clay-based paint that dries to a silky matte finish and remains porous and easy to sand or wet distress when dry. We didn’t invent this paint, it’s been around since the frescos in the Sistine Chapel! We did, however bring it up to modern environmental standards by removing almost all of the VOCs in both the bases and the pigments.

1. Cottage Paint dries in about 15 minutes to one hour. I’m not joking. BUT for a rule of thumb – never do more than THREE applications of anything to a piece per day.
2. It adheres to just about any surface you can think of: Wood. Plastic. Metal. Brick, Melamine…
3. It requires NO sanding, priming or stripping. NO prep work – just a CLEAN surface. We recommend using TSP to get it good and clean.
4. It can be distressed as soon as it is dry using a damp cloth or fine sand paper. 
5. Cottage Paint does not roll or peel like latex when sanded, and appears as if the paint has truly worn off over time.

People get really excited about the “no prep” aspect – but use your judgement. I was working on a chair with a high-gloss factory finish, and I took five minutes to scuff it with sandpaper to assure maximum adhesion. Use TSP to clean the piece making certain it is clean, clean, clean.

Cottage Paint offers a clear wax coat in three different sheens for a protective finish. For a tougher finish a varnish top coat can be applied. Also, included in the Cottage Paint products are colored waxes which give your piece of furniture that aged antique look.

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The standard Cottage Paint line has 24 colors. But wait…There’s more! Drew, Minneapolis Institute of Fine Finishes, a/k/a The Plaster Center, developed  30 additional colors for the Cottage Paint line. In addition to the extensive palette of pastels and brights, imagine all the color possibilities you have just by adding white to a color.

Join us at Hirshfield’s Eden Prairie store on Saturday, March 16, 2013.  Ongoing demos are taking place from 10:00 – 2:00. Cottage paint and two DIY decorative plaster wall finishes, Sedona and Moiré, are being featured. Hirshfield’s Maple Grove will be the next store showcasing the products, so stay tune for more information.

The Edina store and The Plaster Center stock the Cottage Paint, with the following stores waiting to be set up:

Baxter, St. Cloud, Shakopee, Wayzata, Edina, Eden Prairie, Maple Grove, Coon Rapids, Roseville, Apple Valley, and Woodbury.

We appreciate your patience as we set up the remaining stores. If you have questions about the product, please contact The Plaster Center at 612-374-0221 or Hirshfield’s Edina at 952-927-4647.

P.S. I used Créme Brûlée as the top coat on a piano bench and I put a sample of Schumacher’s Chiang Mai Dragon, in the Aquamarine color way, next to it. What a stunning combo. I could totally see an accent wall in the Schumacher paper with a Créme Brulée buffet placed in front of it. You could charge admission, it is that lovely.  A $2 piano bench and $200+ a roll of wallpaper; a perfect example of mixing “high and low.”

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