Your business is affected by many things – including color. Determining how color and trends will impact businesses down the road is the specialty of Doty Horn, the Founding Director of ColorVoyant, a business-to-business visionary color marketing firm.
Doty founded ColorVoyant in February of 2011 with the approach that if you understand the “big picture” then you know how to contribute to a greater vision. This perspective translates well when strategizing color and design, the two threads essential for successful brand positioning.
Color is everywhere, in every industry. It’s the universal thread that helps industries talk to one another. At ColorVoyant, we envision and translate future trends into tangible color marketing strategies. – Doty Horn
Through services such as trend and color forecasting, color and design strategies, regional and market-specific color analysis and general color consultancy, Doty and her team at ColorVoyant are able to work with businesses to help them understand the impact of color on their brand.
Color trends for 2012:
With some optimism on the horizon, colors in 2012 will enjoy a vibrancy translated through the use of accents in décor and clothing.
Naturals will dominate the color landscape, with grays becoming more and more popular, especially with the vibrant color accents. Consumers will look to their cultural heritage and ancestral roots to discover colors they can live with for a longer period of time. What I like to call the “peas, corn, & carrot” color combination is timeless and translates a feeling of comfort and stability.
To sum up, 2012 will be a colorful year to get rooted in our homes and feel comfortable, while enjoying optimistic color accents. – Doty Horn
With a background in the fashion industry and through extensive traveling for trend research at international trade shows, Doty has established a rich foundation for understanding color and design trends and how they translate into the market. Her insights also reflect a thorough understanding of the emotional impact and power that color has on the consumer market.
For seven years as Benjamin Moore®’s Director of Color and Design, Doty established market-focused color strategies and trend forecasting, using color as the driving principle. Among her numerous contributions, she created Benjamin Moore®’s Affinity® Color Collection and was the creator and visionary behind Benjamin Moore®’s internationally acclaimed and award-winning trend forecast, Color Pulse®. For many years, Doty presented Color Pulse® at the Hirshfield’s Design Studio.
For more information on Doty and ColorVoyant, visit colorvoyant.com.