{how events change trends}

Do you ever stop to think about what makes a “trend” an actual “trend”? How do we decide what’s in and what’s out each season? Why is something a trend one year but not another?

Color expert, Michelle Lamb of Trend Curve, carefully considers many of these decisions when she puts together her trend forecast. When forecasting trends for the year ahead, Michelle takes many things into consideration – including current events.

The events that can shape trends can be happy news, a big breakthrough of some kind and even something that is impossible to understand. This weekend we’ll pause to remember one of the most difficult moments in our nation’s history – the attacks on September 11, 2001.

We know the events that day changed everything. In this video, Michelle talks about the impact the attacks on 9/11 had on her trend forecast for 2002.

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