{natura paint – the people’s choice}


Of the more than 2,000 environmentally-friendly green products showcased on the BuildingGreen website in 2009, Benjamin Moore Natura was the #1 most viewed product.

Natura is Benjamin Moore’s premium waterborne paint:

  • zero-VOC’s in the base and colorant
  • virtually odorless
  • durable, washable, and fade resistant
  • can be re-coated in one hour
  • dries to touch in 30 minuets
  • tinted to match any color

Our customers who have tried Natura have nothing but good things to say about it. Painting in the winter and can’t open the windows? Breathing issues? This is the product for you. Don’t believe us? Dwell magazine, April 2009, had a professional painter test four different low- and zero-VOC paint products. Mr. Hubbard chose Benjamin Moore’s Natura as his zero-VOC paint of choice. Natura was preferred over Yolo Colorhouse, AFM Safecoat, and Mythic. Unlike many the “green” paints available, you will not sacrifice quality of performance (ease of application, coverage and durability) when you use Benjamin Moore’s Natura.

You’ll only find Benjamin Moore Natura at selected Hirshfield’s stores. For the list of Hirshfield’s stores stocking this #1 green paint product click here.

From tankless gas water heaters to P-traps with built-in cleaning mechanisms, find out about the rest of the people’s choice green products at Building Green.

One Response to “{natura paint – the people’s choice}”

  1. Marsha Says:

    I ran across Oprah’s list of, “100 Things That Are Getting Better” and #24 is PAINT! Benny Moore’s Natura paint! Oh, yea, on an Oprah list, we’re good.

    “Benjamin Moore’s Natura line is eco-friendly and stink-free. Gorgeous, durable, low-maintenance‚Ķmaybe it’s time Benjamin Moore started making a line of men.”

    From high heels to roads here is a link to the list:
    http://ow.ly/10sCR


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