Isn’t this the best? Well, as a matter of fact, it is! This is the Hirshfield’s ad that ran in the Brainerd Dispatch on October 30 as part of the Kids Ad Design Project. We love what Zoey designed to promote Hirshfield’s in the Brainerd area.
Linda Hurst of the Dispatch shares the history of the Kids Ad Design Project:
“All of the ads are done by area 4th and 5th grade kids in Brainerd, Nisswa and Pillager. We’ve been doing this several years now so the teachers have gotten to the point where they incorporate this program into their lesson plan.
Each classroom is assigned a specific advertiser. We (or a rep from the business) go into the classroom to talk to the kids about advertising guidelines in general – elements to include, design and layout considerations. Then we talk about the specific business and what types of goods or services are sold. As we like to tell the kids, it’s not always the best drawing that wins – it’s the message.
The kids have a few weks to come up with their ads before we pick them up and deliver them back to the business. Each advertiser gets 15-25 ads to choose from. They select the winning ad to print.
From the ads chosen to print, the Dispatch selects a first, second and third place overall winner from each grade. Those kids win prizes (such as water park passes, $100 gift card to Target, etc.).”
Linda said out of everything they do at the Dispatch this is her favorite.