{decorating with pink and red}

Valentine’s Day Inspired Rooms

Valentine’s Day is coming near, and ‘tis the season to see red, pink and white wherever you turn. Yes, it can be too much when your local gift store has overdone it. But it can be fun to decorate at home with red and pink, whether it’s a temporary use of the colors in honor of the holiday or a color scheme you enjoy year-round.

Personally, I love pops of red. The main living space in my home has accent colors of claret—mostly in an area rug, comfy throw and accent pillows. Red can warm up a space and add visual interest. However, you want to be careful when incorporating intense hues, especially reds. You don’t want to go overboard and end up with a space that feels intense or angry; you want reds that add positively to the vibe of a space. Depending on the tone and hue of the red you like, that might translate into an atmosphere that is energetic and has pizzazz, feels luxurious and elegant or seems rustic and comfortable. Since Hirshfield’s has paint in thousands of colors—more than 5,000 possibilities—you can acquire a paint sample to take home and try out before you commit to a color.

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{friday finds: what project are you working on?}


We love seeing what projects our customers are working on and if we’re lucky they’ll remember to send us a photo or two. Enjoy these photos taken by “everyday people” sans stylists and expensive cameras.

A customer from our Edina store purchased 16 empty paint cans. Inquiring minds wanted to know what he was working on. Kudos to the customer for coming up with this brilliant custom-made coffee table. Doesn’t it look like it belongs in an expensive modern design catalog? Read the rest of this entry »

{williamsburg colors by benjamin moore}

Historic, Contemporary, Versatile Colors from Benjamin Moore


When you’re painting your home, oftentimes you want to stick with classic colors that have staying power and won’t go out of style any time soon. Benjamin Moore recently announced its new “Williamsburg” color line, inspired by Colonial Williamsburg, Virginia—American classic meets today’s style.

These colors are based on original pigments from 250 years ago that curators pinpointed and Benjamin Moore recreated. The paints are “historic, contemporary, versatile and pleasing as ever.” Read the rest of this entry »

{friday finds: color combinations for fall}

Decorating with fall colors.

The fall season evokes memories of burnt orange and warm browns that welcome us into the months of pumpkin pie, crisp days, and falling leaves. These fall favorites can be translated into color schemes that are fashionable year-round!

Fall Inspired Color Combinations

Color splash. Shades of orange and yellow make for wonderful room accents. Use muted fabrics to let the bold colors stand out.

Stone brown. Benjamin Moore describes their Stone Brown (2112-30) as comfortable as a favorite pair of stone-washed khakis, this warm brown adds an air of cozy warmth to any space. 

Dark yellow. This typically spring color takes on a fall flavor when it comes in a darkened hue. Match it with a rich gold and cream to add depth.

Forest green. A forest green is a bit more muted, boding well with chocolate brown. This look can come across as heavy, so partner with white to lighten it up.

Fall color schemes.

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{friday finds: the grays still have it in the midwest}


Chelsea Gray HC-168 – Benjamin Moore

I don’t know about the rest of the country, but here in the Land of 10,000 Lakes, the Peace Garden state, and America’s Dairyland, our customers are still loving grays. Warm or cool, they can’t get enough of the color.

You may recognize the gray bedroom from a recent post. Here are additional photos from this contemporary Lafayette, California home where the designer chose some of the best grays from Benjamin Moore to anchor the home’s color palette.

livingroomCumulus Cloud 1550 – Benjamin Moore

stonehearthStone Hearth 984 – Benjamin Moore

balboamist,jpegBalboa Mist 1549 – Benjamin Moore

This color can change quite drastically in different light – in this room it goes very gray. hope that helps!
 Holly Bender 

kitchenLondon Fog 1541 – Benjamin Moore

bedroomGray Huskie 1473 and White Dove OC-17 trim – Benjamin Moore

 I like how the designer and home owner mixed vintage pieces with modern pieces, or updated an “already owned” piece with a new and exciting fabric selection. Such luxurious fabrics used throughout the entire home. (A girl can dream, can’t she?) It makes a house feel like a home. A really fantastic looking home. Props to designer Holly Bender  and Scott Hargis Photography.


Hirshfield’s Labor Day Paint Sale is running now through September 3, 2013 with savings on interior and exterior paints and stains.

{father’s day diy gifts}

Handmade gifts for dad.

Show dad how much you really care this Father’s Day with a gift straight from the heart. These handmade gifts can be personalized to fit your father’s style. Ditch the ties and golf shirts you get him every year and opt for something fun, festive, and different!

Painted Coasters
A colorful coaster quartet adds a personal touch and a vibrant splash to dad’s favorite drink. Use a thin paintbrush and porcelain paint on white ceramic tiles to design his own collection. Attach rubber cabinet bumpers to the backs of tiles before painting for a slip-free finish.
Simple handmade gifts for Father's Day. Read the rest of this entry »

{new benjamin moore products: molten metallics}

Benjamin Moore has introduced Molten Metallics, a new addition to its Studio Finishes portfolio of specialty paints. The name of this new paint product evokes the end result: a surface imitative of a hand-hammered metal.

The Molten Metallics paints provide a look worthy of an artisan, but achieved by any do-it-yourselfer. Turn any outdated piece of furniture into glimmering gold or silver worthy of an Olympic medalist. The full line of colors includes: Gold, Copper, Bronze, Gun Smoke, Silver, and Charcoal.

Benjamin Moore Molten Metallics

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{kendall charcoal hc-166}


Apartment Therapy

sandraericksendesign copy

The island is painted Kendall Charcoal – Designer Sandra Ericksen as seen on Houzz

When did this happen? Benjamin Moore’s Kendall Charcoal HC-166 has bumped long-time favorite Revere Pewter HC-172 out of first place as most searched paint color on the Hirshfield’s blog. I was surprised. Revere Pewter has held the first place spot for the past couple years as everyone’s beige/gray favorite.

“Rich, deep, and luxurious, kendall charcoal pops beautifully when paired with crisp white room accents and trim. A versatile neutral, it also works well with most color schemes.” Benjamin Moore

gabbertsjenniferaustin-McGrath copy

Designer Jennifer Austin-McGrath from Gabberts – Houzz

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Meister Construction – Houzz


Sarah created an entryway in her apartment with this great oversized chevron pattern, painter’s tape, and Kendall Charcoal paint. With the high contrast of paint colors, charcoal and white, this small space makes a huge welcoming impact.

avenuebdev-houzz copy

Avenue B Development – Houzz

How to determine which colors are popular with Hirshfield’s customers? Talking with H’s employees who refill  the paint swatches in the chip racks and mix up the paint. How’s that for a high tech, top secret, evaluation process?

Cindy (H’s Maple Grove) tells me she is constantly filling in Kendall Charcoal (and other darker grays) on the Benjamin Moore chip rack. She thinks customers like the idea of using darker grays, but when it comes right down to it, they back off, and order a lighter and safer paint color. They mix a lot of Revere Pewter and Hirshfield’s Oak Tone 0217 at the Maple Grove store.

She’s also seeing an increased interest in accent walls – here’s where the customer will choose a darker paint color, or use wallpaper, on that one focal wall.

We painted BM Kendall Charcoal on the wall behind our bed—and it totally changed the look of our master bedroom. I love it! It looks great with white bedding and accents of either orange, yellow, red, aqua, or red. I’m currently using lemon-colored accessories! It’s a dramatic neutral color. Reader from Houzz

Want more? Color Chats from Benjamin Moore showcased their 50 favorite grays in this June blog post.

{design tips for creating a relaxing bedroom}

Desired by many, yet achieved by few – the ever elusive good night’s sleep! November is National Sleep Comfort Month, a whole month dedicated to the importance of sleep. Everyone has their own tricks and tips when it comes to getting a good night’s sleep – eat this, drink that, do this, try that – but did you ever consider that the secret to good sleep may be as simple as good design?

Design tips for creating a relaxing bedroom

Calming colors
Did you know that colors actually have sound? Pat Verlodt, president of Color Services & Associates, Inc., says the most common calming colors are blues and greens because they remind us of calming sounds in nature – the ocean, rustling grass, a whispering breeze.

Twin Cities design

My Home Ideas

Benjamin Moore paint

Benjamin Moore Mountain Laurel

Benjamin Moore paint

Benjamin Moore Scenic Drive Blue Paint Color

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{friday finds: benjamin moore chalkboard paint at hirshfield’s}

Chalkboards aren’t just for the classroom! With Benjamin Moore Chalkboard Paint, available at select Hirshfield’s locations, you can create your own erasable, washable chalkboard wherever you need it – at home, at the office or in the kids’ room. And don’t assume that your blackboard has to be black. Benjamin Moore Chalkboard Paint can be tinted to any Benjamin Moore paint color (except the Color Stories collection).

Benjamin Moore Chalkboard Paint, available in any color, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints and is formulated to minimize lingering odors.

Benjamin Moore Chalkboard Paint

  • Available in any color
  • Easy to apply
  • Washable
  • Quick drying
  • Best used with Prang Hygieia Chalk (available at office supply stores and educational stores) and a quality eraser

Here are some of our favorite ideas for using Benjamin Moore Chalkboard Paint:

Kids’ Activity Center

Minneapolis paint

Benjamin Moore

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