{benjamin moore 2015 color of the year}

Benjamin Moore Identifies 2015 Color Trends

In mid-October, Benjamin Moore revealed its 2015 Color of the Year: Guilford Green HC-116, described as a stunning silvery green that complements both modern and traditional styles in a seamless manner.

“We chose Guilford Green as our 2015 Color of the Year because it can be the hero or the highlight in any room, enhancing the architectural identity of a space,” said Ellen O’Neill, Creative Director at Benjamin Moore. “Guilford Green is the perfect thread to connect nature, spaces and interiors with color schemes that signify fresh energy and growth.”

At the same time, Benjamin Moore also unveiled Color Trends 2015, featuring monochromatic color designs and saturated hues for a balanced home. These trends include a curated palette of 23 colors featuring four gorgeous color families – green, blue, blush and berry.

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{what color should i paint my room?}

Benjamin Moore’s Design by What Matters Inspires Color Selection

You’re painting a room in your house and you’re not sure what color or colors you should use. You’ve read magazines, spent hours on Pinterest, friends and relatives have opinions and your head is swirling. You’re stuck. So you head to the paint store to ask the experts, “what color should I paint my room?” The question is impossible, because paint color is so personal, even emotional. You ultimately take home some paint chips to imagine what they might look like in your space. This too is a dicey proposition. Maybe the actual color looks terrific splashed up on your walls, maybe it’s a nightmare. Well, painter, the folks at Benjamin Moore have made it easier with a new online personality quiz designed to help you pick colors that agree with your preferences and lifestyle.

Courtesy of designbywhatmatters.com

Courtesy of designbywhatmatters.com

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{benjamin moore: highest in customer satisfaction with interior paint}

 

regal_benjaminmoore

 

Congratulations, Benjamin Moore! This is the fourth year in a row that Benjamin Moore is ranked highest in customer satisfaction with their interior paint products, according to J.D. Power and Associates.

Benjamin Moore is thrilled to once again receive this prestigious award of Highest Ranked Interior Paint by J.D. Power,” said Mike Searles, President and CEO of Benjamin Moore & Co. “Customer satisfaction, brand loyalty and delivering best in class products are the hallmark of Benjamin Moore. We’re constantly focused on meeting the needs of the most discerning customers and contractors with a suite of interior products and colors that can only be delivered through our network of independent dealers.”

J.D. Power bases satisfaction with paint brands by evaluations from customers who purchased and applied interior paint during the past year. It measures six key factors: application, product offerings, durability, price, design guides, and warranty/guarantee. In addition to paint brands, J.D. Power also ranks paint retailers across five key factors: facility, merchandise, staff, services provided, and sales/promotions.

From the J.D. Powers 2014 Paint Satisfaction Study:

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
  • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
  • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
  • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
  • On average, customers apply two coats of paint for both interior and exterior projects. (1.67 times each)
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

The 2014 Paint Satisfaction Study is based on responses from more than 8,690 customers who purchased and applied interior and/or exterior paint within the previous 12 months. The study was fielded in January through March 2014.

The above information is from the 2014 Paint Satisfaction Study and Benjamin Moore.

 

 

KEY FINDINGS

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

KEY FINDINGS

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

KEY FINDINGS

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

{decorating with pink and red}

Valentine’s Day Inspired Rooms

Valentine’s Day is coming near, and ‘tis the season to see red, pink and white wherever you turn. Yes, it can be too much when your local gift store has overdone it. But it can be fun to decorate at home with red and pink, whether it’s a temporary use of the colors in honor of the holiday or a color scheme you enjoy year-round.

Red
Personally, I love pops of red. The main living space in my home has accent colors of claret—mostly in an area rug, comfy throw and accent pillows. Red can warm up a space and add visual interest. However, you want to be careful when incorporating intense hues, especially reds. You don’t want to go overboard and end up with a space that feels intense or angry; you want reds that add positively to the vibe of a space. Depending on the tone and hue of the red you like, that might translate into an atmosphere that is energetic and has pizzazz, feels luxurious and elegant or seems rustic and comfortable. Since Hirshfield’s has paint in thousands of colors—more than 5,000 possibilities—you can acquire a paint sample to take home and try out before you commit to a color.

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{friday finds: what project are you working on?}

photo-55

We love seeing what projects our customers are working on and if we’re lucky they’ll remember to send us a photo or two. Enjoy these photos taken by “everyday people” sans stylists and expensive cameras.

A customer from our Edina store purchased 16 empty paint cans. Inquiring minds wanted to know what he was working on. Kudos to the customer for coming up with this brilliant custom-made coffee table. Doesn’t it look like it belongs in an expensive modern design catalog? Read the rest of this entry »

{williamsburg colors by benjamin moore}

Historic, Contemporary, Versatile Colors from Benjamin Moore

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When you’re painting your home, oftentimes you want to stick with classic colors that have staying power and won’t go out of style any time soon. Benjamin Moore recently announced its new “Williamsburg” color line, inspired by Colonial Williamsburg, Virginia—American classic meets today’s style.

These colors are based on original pigments from 250 years ago that curators pinpointed and Benjamin Moore recreated. The paints are “historic, contemporary, versatile and pleasing as ever.” Read the rest of this entry »

{friday finds: color combinations for fall}

Decorating with fall colors.

The fall season evokes memories of burnt orange and warm browns that welcome us into the months of pumpkin pie, crisp days, and falling leaves. These fall favorites can be translated into color schemes that are fashionable year-round!

Fall Inspired Color Combinations

Color splash. Shades of orange and yellow make for wonderful room accents. Use muted fabrics to let the bold colors stand out.

Stone brown. Benjamin Moore describes their Stone Brown (2112-30) as comfortable as a favorite pair of stone-washed khakis, this warm brown adds an air of cozy warmth to any space. 

Dark yellow. This typically spring color takes on a fall flavor when it comes in a darkened hue. Match it with a rich gold and cream to add depth.

Forest green. A forest green is a bit more muted, boding well with chocolate brown. This look can come across as heavy, so partner with white to lighten it up.

Fall color schemes.

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