{Hirshfield’s Buys The Blind Factory in Alexandria}

Alexandria The Blind Factory & Hirshfield's

 

Window Treatment Wednesday: Hirshfield’s and The Blind Factory Tie the Knot

After years of living together in Alexandria, Hirshfield’s and The Blind Factory decided to tie the knot, sort of. Earlier this year, Hirshfield’s completed the acquisition of the family-owned window treatment store after sharing space at 1010 Nokomis St. in Alexandria.

Shannon Scarrella who oversees the window treatment division at Hirshfield’s says the change has been fairly seamless for customers.

“We’re going from one family business to another,” Scarrella said. “We had shared common space for so long, our customers are used to us being under one roof.”

The store has 2,000 square feet and while there may be some reconfiguring of the store in the coming months, there are no plans to make personnel changes. Window fashion designers, Diane and Ros tend to customers in the store or they set up house call appointments and come out to your home. Patti is the fabricator – working on custom bedding, valances and custom draperies.

Alexandria shoppers will also have an added bonus with Hirshfield’s window treatments, as they add the Premier Collection by Hirshfield’s. This will offer designers and consumers a high quality, lower cost alternative to some of the more expensive window fashions.

Speaking about the previous ownership of The Blind Factory, Scarrella says little will change from the customers perspective.

“The previous owners did a nice job with the business and we look forward to enhancing some of the things they had in place. I know the Hirshfield’s family is thrilled to expand their offerings in Alexandria.

 

{wallpaper wednesday: york wallpaper sale}

Cool Kids Wallpaper Book

Book: Cool Kids

ks2314

Book: Cool Kids

York Wallpaper

Book: Cool Kids

This Wednesday we’re opening a window to Wallpaper Wednesday and we’re kicking it off with info on the York Wallpaper Sale….50% off York Wallpaper Sale. Read the rest of this entry »

{benjamin moore: highest in customer satisfaction with interior paint}

 

regal_benjaminmoore

 

Congratulations, Benjamin Moore! This is the fourth year in a row that Benjamin Moore is ranked highest in customer satisfaction with their interior paint products, according to J.D. Power and Associates.

Benjamin Moore is thrilled to once again receive this prestigious award of Highest Ranked Interior Paint by J.D. Power,” said Mike Searles, President and CEO of Benjamin Moore & Co. “Customer satisfaction, brand loyalty and delivering best in class products are the hallmark of Benjamin Moore. We’re constantly focused on meeting the needs of the most discerning customers and contractors with a suite of interior products and colors that can only be delivered through our network of independent dealers.”

J.D. Power bases satisfaction with paint brands by evaluations from customers who purchased and applied interior paint during the past year. It measures six key factors: application, product offerings, durability, price, design guides, and warranty/guarantee. In addition to paint brands, J.D. Power also ranks paint retailers across five key factors: facility, merchandise, staff, services provided, and sales/promotions.

From the J.D. Powers 2014 Paint Satisfaction Study:

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
  • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
  • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
  • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
  • On average, customers apply two coats of paint for both interior and exterior projects. (1.67 times each)
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

The 2014 Paint Satisfaction Study is based on responses from more than 8,690 customers who purchased and applied interior and/or exterior paint within the previous 12 months. The study was fielded in January through March 2014.

The above information is from the 2014 Paint Satisfaction Study and Benjamin Moore.

 

 

KEY FINDINGS

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

KEY FINDINGS

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

KEY FINDINGS

  • Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
    • Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
    • More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
    • Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
    • On average, customers apply two coats of paint for both interior and exterior projects
      (1.67 times each).
  • Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
  • Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.

Interior Paint Brand Satisfaction Rankings

Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.

- See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf

{expert advice: updating color combinations}

Give your home a fresh new look with an updated color scheme.

Paint color has the power to transform and revitalize a tired look. Color expert Kate Smith from Sensational Color realizes this and uses color to engage and create welcoming home environments. If you’re trying to achieve a fresh new look without changing all the colors in a room, follow these color scheme tips from Kate. Read the rest of this entry »

{window treatment wednesday}

hunterdouglas1

hunterbeatthe copy

saveextra10 copy

I think that pretty much sums it up! If you’re thinking about purchasing window treatments, you have until April 2, to take advantage of 2012 prices. Hunter Douglas is also offering Energy Smart rebates on the following window coverings:

  • Duette Architella Honeycomb Shades
  • Silhouette Window Shades
  • Vignette Modern Roman Shades

What a perfect time to take advantage of these great offers. Give us the opportunity to quote you a price; our customers tell us our prices are less than those buying club superstores. Walk. Do not run. However, hurry on in before April 2, 2013. The selection of product and color choices from Hunter Douglas are fabulous! You’ll be ready with a new outlook for a wonderful spring!

gladys_kravitz-1

{window treatment wednesday}

Cote de Texas

 A couple of weeks ago, Liz (Hirshfield’s Woodbury) wrote a great post on using draperies and woven woods in your home. After reading this post by Cote de Texas, you’ll see Liz and Joni are of the same school of thought when it comes to hanging window treatments, layering, and using draperies in your design scheme. It is personal preference, but both posts have good suggestions to consider when the time comes to change your window treatments. Joni also shows us how to turn a big, ugly window into a window with an elegant and updated look.

An added bonus is you get a peek into her beautiful Texas home, and a peek at some very naughty, but cute, dogs. Enjoy Messes and More Messes over at Cote de Texas.

{friday finds: letters of appreciation}

It’s always a special treat when our customers take time to send a letter or e-mail of appreciation about one of Hirshfield’s hard-working staff. It makes everyone’s day.

Here are letters of appreciation for the exceptional customer service given by Hirshfield’s employees Beth, Charene, and Mike.

Dear Beth:

I just wanted to drop you a note to thank you for your great service!

I know I was frazzled when I walked into the store, after spending the morning with various building suppliers, I was anticipating more obstacles! How nice to experience the ‘Hirshfield’s difference’ – I appreciated your professionalism in helping with the selection of the exterior colors for my home – thanks for making the process fun and with great results!

I will look forward to the next meeting with the builder, colors in arm, and placing my order!

Thanks so much!

D.B.

Mr. H.,

My mother-in-law and I walked into the Coon Rapids store last Sunday, 4/22 at 4:25 p.m.

We looked at paint chips, then started asking questions at 4:45.

Charene answered them patiently, completely, and professionally.

She brought Mike into the conversation when I asked about full spectrum paints.

Mike looked up information, gave us technical specs, and made recommendations, including discussing the painter that my mother-in-law is working with.

We shut down the store. Mike cheerfully stayed at least 20 minutes after closing, making himself available until he answered all of our questions.

We appreciate Charene’s and Mike’s passion, knowledge, and fine customer service – going the extra mile.

Thank you.

We’ll be back.

J.M.
Coon Rapids

Dear Mr. Hirshfield,

This letter is to commend Beth Zentis, your Hirshfield employee at the Woodbury store in City Center West.

On April 4 we went to the store with two of our large living room pictures in hopes of getting paint to darken the wooden frames. Beth was most helpful in trying to find the shade of dark brown that would work to compliment each picture. We tried a couple different colors and then Beth suggested the perfect solution.  Beth took a paint chip and topped it with some semi-opaque metallic paint. Wow-that was exactly what we needed on those frames, which are now hanging in our living room!

Beth was most helpful, knowledgeable and eager to assist us in solving our problem. Our Hirshfield’s store is most fortunate to have Beth as an employee!

Sincerely,

W & M

 If  you see something in our stores that can be improved upon, please let us know. We want all our customers to have a good experience at Hirshfield’s. Thanks for supporting a locally owned company, we truly appreciate your business.
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