{friday finds: choose your unique color story with new color collection from Benjamin Moore}


Benjamin Moore has created a new chapter in paint color technology with its most recent color collection, Color Stories. This collection includes eight color palettes that are comprised of a total of 240 colors, making for a truly unique, un-matched color offering.

Benjamin Moore paint Minnesota

Benjamin Moore

Unlike conventional paint formulas, the Color Stories palette includes more than the traditional combination of three pigments and does not use any tints of gray or black. Instead, five to seven pigments are incorporated per color. These colors have a greater clarity, purity and are richer than conventional colors because they are formulated with more pigments in very precise, exacting amounts.

Benjamin Moore paint Minnesota

Fiery Sunset collection

The colors in this new palette are best appreciated once the paint is applied and dried. They create depth, overtones, nuance and luminosity not found in ordinary paints. Lighting especially interacts with Color Stories colors  – natural morning light will affect it one way, artificial or indirect light another, causing the color to take on different characteristics and appearances daylong.

Because of these color shifts it is recommended that you test the actual paint color during various lighting conditions.

Benjmain Moore gray paint

Shades of Gray collection

Hans Hirshfield, CEO of Hirshfield’s, says he is very excited to offer the Color Stories line. “ This line gives our color-conscious customers the selection and quality they are looking for in paint color, combined with Benjamin Moore’s superior line of paint.”

The Color Stories palette is available only in Benjamin Moore’s Aura® Interior Paint. This premier line of paint is sophisticated enough to support the increased color pigments.

“Aura® is one of Benjamin Moore’s top-of-the-line paints and is the original paint and primer formulation,” said Hirshfield. “This line is known for its easy application and flawless finished look.”

Benjamin Moore paint Minneapolis

Fluid Blues collection

The Color Stories collection is available in the Twin Cities only at Hirshfield’s Edina location. The paint experts at Hirshfield’s in Edina are ready to help you with your Color Stories selection. Color Stories paint samples are also available at this location along with Aura sample pints.

Click to view all of the paint colors in the Benjamin Moore Color Stories collection!

And don’t miss out on Hirshfield’s 4th of July paint sale, going on now through July 9!

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