{friday finds: it’s too red…too purple…too something}

Coventry-Gray-HC-169 from Maria Killam

What paint colors are on the minds of Hirshfield’s customers when they walk into our stores?

Jill ( Hirshfield’s Edina) tells me their customers like the idea of using gray and try to use gray in their homes. Guess what? A number of customers return to the store enveloped in a cloud of gray ennui. Gray ennui?  The gray is either too green, too cold, too brown, too something, and it just doesn’t look “right.” Those sneaky undertones. The chameleon among colors, gray is a classic, refined neutral that works well with any color scheme. Depending on the shade, it can be cool and calming or, with a little bit of silver, energetic.

Customers ask for the perfect gray. There is no perfect gray. Every customer has a different perfect gray. When shopping for paint bring along your existing interior finishes if you can, as this makes it easier for Hirshfield’s staff to find the perfect gray for you.*  Your carpet may have a green undertone and your favorite gray paint has a red undertone. This is the reason why your room will never look “right.”

Color Chats, by Benjamin Moore, helps point color-troubled customers in the right direction with this recent blog posting:  Fifty Shades of Gray {Paint}. Michelle Zakko has curated 50 enticing grey, greige, and gray room settings for your viewing pleasure.

Benjamin Moore’s five favorite grays

Customers from the Edina store are also looking at the colors of sea glass, plum, taupe, with a few forward-thinking, orange and kelly green customers.

Rhubarb 2007-30 Benjamin Moore

If fifty shades of gray paint doesn’t do it for you, Conspicuous Style recently shared her favorite paint colors…her top 100 Benjamin Moore paint colors! Can you see why rhubarb is a favorite, especially when it’s sharing space with turquoise.

Thanks, Jill for sharing your customer observations. Stop by any Hirshfield’s location for a color chat with one of our undertone experts.

*Is a color call what you need? For information on the personalized service of an in-home paint consultation, click here.

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